The Guayusa Co joins 1% for the Planet

Posted by James Elliot on

Big news from Guayusa HQ this World Earth Day...

We are super stoked to announce that we are now officially a 1% for the Planet member! 

Since day one at The Guayusa Co, we’ve been passionate about aligning our business decisions to nurture and protect both people and planet, so donating a percentage of our sales to causes that ‘do good’ is an absolute no-brainer. 

From our inception, we have only ever sourced our premium Guayusa leaves from suppliers who pay fair wages to local workers and are as dedicated to protecting the beautiful Amazonian surroundings of the Guayusa plant as we are. Now, with our 1% for the Planet membership, we’ll also be donating a percentage of our sales to Ecuadorian Rivers Institute, to further play our part in helping to protect Guayusa's home. 

The Ecuadorian Rivers Institute work in the Napo region of Ecuador or, as we like to call it, Guayusa Heartland. The rivers in this region are vitally important to the health of the rainforest, which houses an abundance of bio-diverse rich flora and fauna - including our precious Guayusa! Every donation received goes towards vital river conservation programmes that preserve important watershed resources, and we are thrilled to be contributing to this work.  

But we don't want to just stop there. 

Born in Beckenham, The Guayusa Co is a London-based business - and with the planet as a whole facing more challenges than ever, we want to also help protect the environment closer to home too. Because of this, we’ve decided to not only donate to the Ecuadorian Rivers Institute, but also to Thames 21. They, like the Ecuadorian Rivers Institute, work tirelessly to protect the capital's rivers that are not only a home to wildlife, but help to promote health and wellbeing to hard-working Londoners. 

We're proud to join 1% for the Planet's global network of businesses, not-for-profits and individuals working together for a healthy planet, and can't wait to make our first donation to our chosen two fantastic environmental causes in the coming months. We'll be sure to update you on our impact! 

The Guayusa Co team 

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